Meet Kinzie, a Digital Marketing Expert

Kinzie oversees all aspects of the digital strategy at Paula Deen Ventures, including the social media, email marketing, website, SEO, digital advertising partners, and OTT video. She and her team create engaging strategies to drive email signups, website traffic, social media followers, and video viewers to maximize our ad revenue, increase brand awareness, and sell products.

In addition to managing the social media and digital presence of the main Paula Deen brand, she also oversees the branded content put out by the Paula Deen partner brands. It is Kinzie’s responsibility to ensure that the brand integrity is maintained across social and web.